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SEO tactics have seen a great many changes since the concept was first coined in the late 1990s. From having business owners do their own key word search to writing their own content, the strategies required of a good SEO proof website were not that complicated. But as the years have gone by, search engines have become more complex and the way pages are ranked is based on a number of factors. You can’t have too little or too many key words, you must have certain amounts of links, update content constantly, research competitors, manage your reputation, and the list goes on.

As a website owner, you need to keep track of the trends that are developing in SEO strategies. Different search engines rank pages in different ways so you must keep up with their systems. This year, the largest search engine to date, Google, is continuing its reign at the top. Yahoo has seen a slip in popularity, as well as Bing. However, Bing and Yahoo are going to be working together this year, with Bing supplying Yahoo organic search. Experts are arguing that very soon, Bing could produce more accurate search results than Google.

If you want to make sure your SEO efforts are paying off, keep track of the developments between Bing and Yahoo. Stay on top of the way they rank their pages and modify your site accordingly. Although Google is the giant in the search engine world, you have to ensure that your site is versatile enough to appeal to all search engines, both large and small so that your overall relevance to your subject will be high across all sites.