The Power of Video SEO
Written by: Tanya Gonzalez
While many of us are focused on the content aspects of our SEO campaigns, we are just letting valuable traffic slip through our hands and letting it go to our competitors’ sites. In the year 2011, search engine optimization encompasses a lot more than just ensuring that you have the right amount of key words and cool-looking graphics. It involves very careful planning and execution, as well as numerous tools that will help put your page at the top of a search engine result.
One of the invaluable tools to SEO that is oftentimes overlooked is Video SEO. Video SEO involves a strategy of producing, publishing and distributing video content. It allows you to use key words and phrases in a way that will ensure maximum visibility across a search engine. It is a great way to get your brand name out on the web and reach millions of web surfers worldwide.
Just look at YouTube, the popular video uploading and sharing site. Every day, approximately 28,800 hours of video are uploaded to the site. That’s three years and three months worth of video being uploaded in just one day! That should defiantly catch your eye and tell you to jump on the Video SEO bandwagon.
If you have this many people tuning into YouTube alone, imagine the possibilities for your business. You don’t even need to stick to just YouTube, you can upload in many other sites, such as Vimeo, Blip.tv and Metacafe, just to name a few. Many even offer their services for free. Improving you SEO campaign for free? It doesn’t get any better than that.
When it comes to SEO, you can’t just stick with the basics and hope everything will pan out eventually. You have to get with the program and do as much as you possibly can to get you brand name out there, especially if you are trying to run your own SEO campaign without the help of a service provider.
Video SEO is just one of the many tools that are available at your disposal. You should also consider opening up a social media site account on Facebook or Twitter to keep your customers up to date with what’s going on with your business as well as interact with them on a more personal level.
The more you do for your SEO campaign, the more your efforts will pay off. With billions of businesses out there claiming they are number one, you have to do something to ensure that you prove yourself. By standing out among your competitors with creative and unique concepts to your SEO endeavors, you will surely secure your place in the top ten results of a search engine query.
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