Online research plays a big role in consumer purchases
Written by: Tanya Gonzalez
Since its inception the internet has become increasingly important to our daily lives. We get important information, learn about new things and socialize on the World Wide Web. Another use of the internet is researching the products and services we want to purchase.
A new survey conducted by Interactive has discovered that 46 percent of the people they surveyed would not purchase a brand that they were not able to thoroughly research online. For items and services that carry a high price, the percentage of people sharing this view increased proportionately to price of the item they were thinking of purchasing.
This is important fact for internet marketing companies to know and shows the impact that SEO can have on driving new business. The study also found that 54 percent of people shared their content through emails or on social media website. They shared coupons and specials with their other friends. Because consumers trust their friends’ opinions, internet marketing firms benefit from providing informative content on the websites they are promoting.
A Forrester research study suggested that brands which engage consumers through content are successful at winning over discerning shoppers. The daily consumption of articles, stories and other content has increased by 1 hour and 21 minutes per day over the past decade. This is proof that when it comes to reaching consumers, the businesses that specialize in internet and law firm marketing need to provide information to consumers if they want to grow business.
Every dollar I have made since 1997 has been off the internet, through internet marketing and seo optimization.