Mobile phone use helps drive local business
Written by: DAMG
Use of smart phones has been steadily rising as different versions at more attractive price points are becoming available.
A recent Pew Research survey stated that 84 percent of smart phone users connect with the web on a daily basis, and many of the users are searching for businesses.
Having web access on the go puts information at their fingertips and emphasizes the importance of internet marketing strategies that highlight local businesses.
Some local businesses doubt the impact that a web presence can have on attracting new customers, but a large number of mobile phone users find local shops, restaurants and service providers through their devices.
Most consumers make purchases within 10 to 20 miles of their homes.
Without an effective internet marketing campaign, a local business can get lost in search. The majority of people who search for information or a business don’t go past the first page on search, and this can be especially true for mobile users who wish to access information more quickly.
SEO companies that offer internet and law firm marketing can be very beneficial to a local business by not only helping them rank higher in search, but providing mobile phone users with essential information.
It is likely that the use of smart phones will continue to rise and will play an even bigger role in marketing. Any company that wants to grow their business will reap great benefits from SEO and internet marketing.