Google releases tool to improve sites’ speed performance
Written by: DAMG
Google has just announced the release of a new web-tool that will help businesses ensure that their sites maintain top speed performance.
The tool is great for internet marketing specialists as well as any business owner who advertises their products and services via the web. By improving a site’s speed, it will be much more convenient to access and will save customers valuable time.
Google representatives contend that this is an especially good tool to boost SEO efforts. The Page Speed Online feature works by first allowing internet marketers enter their site URLs and then analyzing their sites’ web content. The tool will then make suggestions on how to improve the site’s overall performance.
“Reducing page load times can reduce bounce rates and increase conversion rates,” said Google.
Page Speed Online doesn’t score how fast a site is, but rather assesses how much room it has for improvement. The lower the score a site is given, the more it needs improvement.
In addition to measuring a site’s performance, mobile performance can also be tested by Page Speed Online. This is a double advantage for SEO gurus that not only optimize their websites, but also participate in mobile marketing.
Smartphone marketing is expected to grow by 50 percent this year, meaning it is a must-have for all businesses who wish to attract more clients and increase their revenue.
Search engine optimization in the year 2011 is definitely not what it started out as. Gone are the days when just having adequate content was good enough to rank high across a search engine results page. Now-a-days, SEO efforts take a lot of time and careful planning.
Many companies opt to outsource their SEO campaigns while some try to tackle them on their own. Regardless of who runs the project, there are endless intricate details that play a part in how a site will rank. Having a good number of keywords is a start, but now, to stand out amongst competitors, businesses have to continually wow their audience and make themselves available through social media sites and other outlets.
According to some of the leading names in internet marketing research, site speed should be one of the top considerations when creating an SEO campaign.
With a solid SEO plan in place, businesses can quickly see a boom in the number of visitors to their sites as well as an increase in profits.