Google may be a third strike for the search giant
Written by: DAMG
No one can deny that Google has made a number of innovations that enrich our experience on the internet. Google plays an integral role in search and is often used for internet marketing. But they have yet to get the lion’s share of social media.
In July, they launched Google+, their third attempt to get into the social networking realm. Google+ allows account holders to integrate all of their Google accounts and make sharing easier. Google+ also showed promise for internet and law firm marketing groups.
It opened with a bang and gained 25 million users, but now, three months later posts have dropped. TechCruch reported that user posts declined by 41 percent. Google’s first foray into social was Google Wave back in 2009, which was shelved just one year later because of lackluster participation. Their second attempt was Buzz in February 2010 and allowed people to tie links and photo sharing with their Gmail accounts, but Buzz failed due to privacy issues.
Google+ managed to gain so many users at first because it offered more privacy and control over sharing, while Facebook and Twitter faced criticism over privacy. So if privacy is not the issue, it will be up to Google to determine what is the hurdle that Google Plus faces.
Although they haven’t been able to create a social network that can compete with Facebook and Twitter, they still maintain the top position in search and are crucial for internet marketing.