Android use emphasizes importance of internet marketing on Google
Written by: Tanya Gonzalez
Smart phone use has been steadily growing since their inception. In an effort to compete with the iPhone, Google developed the Android phone, which now accounts for 37 percent of the mobile market in the U.S. The iPhone is still leader in smart phone devices, but Android offers a series of phones for every cell service provider and is poised to gain users through 2013. Currently, iPhones only offer their devices through a handful of cell phone providers.
Of the Android users, 95 percent use their phone for mobile search, according to StatCounter Data. This emphasizes how important it is to employ an internet marketing campaign that optimizes searches on Google.
People really enjoy the convenience of smart phones; users can access their social networks and find businesses wherever they are. And tablet use is also on the rise. Optimizing a business for mobile search has now become an integral component of internet and law firm marketing. About 71 percent of Android users have stated that they have used Google mobile search in the last 30 days, making it one of the frequently used application on their operating system.
As smart phones become more affordable, people will catch on to the convenience of these devices. To reach a wider audience, internet marketing firms should capitalize on the popularity of mobile search. Businesses and service providers can expect growth in their customer base if they optimize their websites on Google.
One of these days im going to have to bite the bullet and buy a smart phone…I have never owned a cell phone but think im going to have to get one soon.