Pay Per Click Management
PPC Advertising or Pay Per Click Management allows your business to easily be found and accessible to potential customers and viewers who are searching online for specific products or services. The way pay per click management works is: your website is set up on one or many of the various search engines with specific keywords that will help direct traffic to your site. This is a way of internet marketing that is very effective and should be included in your advertising budget. Your Pay Per Click Management Program should always include the major search engines like Google, Yahoo, MSN and Ask.
Pay per click management can be used for any specific industry in any location and when done right, it is a great way to target and convert potential online customers into sales. In PPC advertising, you only pay a fee when someone clicks on your advertising banner which in turn takes the online user to your pay per click management website. This website can be your main webpage or a site specifically designed to capture a certain target audience for a particular product or service you are advertising for. As a company that specializes in internet marketing, Digital Age Marketing can offer services that will help your pay per click management campaign be highly effective.
Pay per click management is quick and easy and can help get your business on the front page of the search engines, dramatically increasing your online presence and visibility. While we can get you on the first page of Google with the Google Local Business center; (google maps), seo optimization and Google Adwords, we feel that Google Adwords is particularly important for businesses that are just beginning to establish an online presence We make sure your PPC advertising campaign is balanced between quality and quantity so that you are reaching the right online audience and getting high Conversion Rate, giving you more online sales and a positive return on your investment.
Many people involved in pay per click management programs are only concerned about how many clicks they get. While that is important, you should be more concerned with your conversion rate. Wikipedia defines conversion rate as “the percentage of unique visitors who take a desired action upon visiting the website. The desired action may be submitting a sales lead, making a purchase, viewing a key page of the site, downloading a whitepaper or some other measurable action.” Don’t forget a pay per click management program, like Google AdWords can be an inexpensive online marketing tool and pay for itself over and over again if managed the right way. If not, you can find yourself paying for clicks and using up your online budget while wondering which one of your competitors is capturing your potential customers.
As experienced Google AdWords pofessionals with knowledge of your industry we can make intelligent decisions far and above any technology. For your pay per click management services, a Google Adwords professional company is your optimal solution. Alot of clients come to us looking for help optimizing Google AdWords campaigns they created. We are successfully running PPC advertising campaigns for the lease amount of money. For a free consultation on how pay per click management can work for you, please contact us at the number above.