ORM, Online Reputation Management
Written by: DAMG
All businesses have to consider what their reputation is in the business community. Word of mouth is the best form of advertising that there is. In today’s world, we have the internet and business owners must now take into consideration their online reputations.
A fairly new industry is the online reputation management business, these are monitoring entities that will monitor any feedback about your business and search out any comments that are made concerning your business. This is to your advantage so that if you do get some negative input you can deal with it before it has a chance to harm your business.
There are websites that cater to the consumer such as rip off report. You do not want to be listed there! It is a consumer advocacy website that reaches out peer to peer to inform potential clients of any bad business that you may have been involved in. Any one can post a customer complaint and it will be listed there for all to see. Therefore, the advantage to having online reputation management in place is obvious. Unfortunately sometimes we will receive bad press. It happens when the internet it readily available to anyone and there is no monitoring of what is said to whom.
Online reputation management companies will monitor online media for comments about your product or website, some of the places that they look at are, social networks, book marking sites, forums/discussion boards, blogs, micro logs, video and others like these. Having access to this information will improve customer satisfaction by helping you to gain insights into what is good or bad about your product/services. It will also provide you with an early warning system so that you can react and form a defense to any customer dissatisfaction.
If you get bad press, it is wise to respond right away so that you can practice damage control. Moreover, an online reputation management firm will allow you to do so. You will receive up to the date information any time your service/product is mentioned on the internet so if you are posted on a site such as rip off report you will be able to respond as quickly as possible.
Today’s ever-changing world requires that we step up and keep pace with the times. Online reputation management is the newest step in public PR that has hit the web. It is advisable that you consider hiring one of the companies that offer ORM services. So that you will be kept up to date and be fully prepared for whatever negative PR you would possibly receive. It is a cost effective form of damage control and should be consider a necessary expense.
You can simply do a search on the web to find a list of companies that offer this service and check into their reputations just like you would do any other business and decide which company you wish to hire. Costs can vary widely so you should look into that aspect as well.
If you have a bad listing on Google or any other search engine and need quick results see Online Reputation Management.