Legal Internet Marketing Trends to Watch for in 2012
Written by: DAMG
The wide world of media and marketing is ever evolving. It is no surprise that come 2012, new trends will develop regarding legal internet marketing and SEO. So with only a few days until the New Year, what can we expect from online marketing?
While many tactics will remain the same, 2012 will surely have a new set of standards when it comes to legal internet marketing. As long as technology keeps expanding, so will the tactics used in ensuring a strong advertising campaign for your business online.
Perhaps one of the main changes we will see next year is a focus on the importance of mobile optimized merchandising. With the creating of vastly advanced Smartphones and other internet-ready devices, might as well through our PCs and laptops in the gutter. Phones are only going to get more innovative in the months to come, with the introduction of the 4G network and advances in technology. Legal internet marketing strategies will shift to accommodate for mobile use, making it easy for customers to access websites, purchase goods and services, receive specialized emails and even coupons via mobile phone.
In addition, we can expect a shift from focusing heavily on writing content to balancing SEO tactics with video media as well. Although experts have been pushing for more video marketing techniques, content has always reigned supreme. Smartphones can now play movies and other video media, so we are likely to see a huge increase in the role videos play for internet marketing.
Videos are also important when it comes to social media marketing – another trend that will continue to rise in significance when it comes to legal internet marketing success. The majority of the world’s population has a Facebook and/or Twitter account, and not just for fun and games. Social media sites are among the most valuable ways a business can advertise itself. These sites allow you to post pictures, message customers, update company profiles and even include coupons for your products and services. Having a social media account makes your customers feel as though you are more accessible, so if you don’t already have one, it’s time to get on the social media bandwagon.
These are just a few trends that are likely to take the internet marketing wheel next year. By staying on top of the latest trends, your business will profit quickly and easily in the New Year.