Facebook fans are more important than you may think
Written by: Tanya Gonzalez
A savvy business knows that employing social media into their internet marketing campaigns are important, but some may wonder just how important it is to have a Facebook fan, especially to a law firm.
According to AdAge, it is very important. One fan on Facebook translates into more exposure. The average person on Facebook has an average of 130 friends and some have a few hundred. Now most of the things that a law firm or other business posts goes to the news feed of their fans. If just one of those fans presses the “Like” button you have instant exposure to their whole list of friends.
Many studies have shown that people are more likely to read articles, and purchase goods that are recommended by people they trust. This engages a whole group of people, who may not be fans of your page, and will draw more visitors to both your Facebook page and your website.
Internet and law firm marketing providers are aware of the importance social media plays in internet exposure. A large number of websites get traffic from posts on the various social media websites. Facebook is the leader, but other sites like Google + and Twitter are growing. Linking your webpage to these sites will improve your search engine rankings.
If you are a law firm, that employs a SEO provider for your internet marketing campaign, make certain that they are effectively employing all the social media outlets.
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