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Chicago, IL – OneIMS, a Chicago, Illinois legal Internet marketing company, hosted a seminar on web marketing tactics at Harper College.

The event, coordinated and co-hosted by HandsOn Tech, a local organization that helps bring technology tools to non-profits, and Harper College’s Continuing Education Program, focused on key elements businesses need to know in order to run an effective online marketing campaign.

Topics included learning how to ask for professional help, what an adequate budget for search marketing would be, and how to incorporate social media marketing for small organizations.

“Although search marketing, and online marketing in general, have been growing exponentially in the past few years, many small businesses, and especially non-profits, area unaware of the benefits of online marketing,” said Bijoy Samuel, Director of Business Development at OneIMS.

The 90-minute seminar, held on May 9th at Harper College’s satellite campus in Schaumburg, was part of a series of seminars by OneIMS and HandsOn Tech to help small businesses and non-profits with legal Internet marketing tactics.

“We are delighted to partner with HandsOn Tech to bring awareness of trends in the marketing world. With the growing role that the Internet has in our lives, it’s important that small businesses and non-profits step up their online presence. Whether it’s through paid search marketing, organic search engine optimization or social media, there are a lot of cost-effective options that can boost online exposure for any business or organization,” added Samuel.

Samuel pointed out important online marketing strategies that would specifically benefit small business owners, non-profits and organizations with limited budgets.

“It’s amazing to see how many business owners and organizations undervalue their website and online presence,” said Samuel. “As Chicago marketing consultants, it’s our job to help our clients reach their potential.”