Local Lighthouse, an innovative legal internet marketing firm, has unveiled a portal, which will make search engine optimization easier for businesses to understand and use to their advantage.

In January, Local Lighthouse introduced the portal called PARC, or the Performance and Reporting Center, which allows small business owners access to their own SEO campaign so they can review how their sites are performing on the web.

PARC is also aimed at improving the connection between Local Lighthouse and its customers so clients can communicate their needs as well as update their own sites and social media platforms easily.

The online portal was designed with an easy-to-use interface that helps clients understand the details behind the complex world of legal Internet marketing. PARC allows clients to navigate through a reporting feature that explains which keywords are being optimized and why those specific keywords were chosen. In addition, PARC displays commentary on every section of the site, highlighting up-to-date statistics on the site’s performance.

Local Lighthouse also included a FAQ section to help customers with any questions as well as allow clients to communicate with the SEO team directly. The company is also in the process of developing features that will allow clients to request specific changes to their sites as well as allow them to update their social media from a single platform.

“PARC not only brings our SEO services to the next level of Internet marketing, it challenges the boundaries that many SEO companies are afraid to cross, giving the client direct access to the very team that created their site and allowing the client to easily and efficiently make the changes they want,” said Senior SEO Technician Nic Hondel. “Right now, we are simply laying the groundwork. PARC will soon offer nearly everything a small business owner will need to effectively market their products or services.”

SearchMarketMe, LLC, is a Seattle, Washington-based training and support organization that aims to assist entrepreneurs in opening and operating their own legal Internet marketing agencies around the world. The organization’s 105 Agency Owners are located in North America, Asia and Africa.

The firm and its network of 100+ independent Internet Marketing Agency Owners rejoiced over last week’s reports that show US-based Internet marketing expenditures are expected to surpass print media expenditures by several billion dollars in 2012.

“We’ve seen Internet marketing expenditures increase sharply over the last few years, even right through the recession,” said SearchMarketMe President & CEO, S. Boyd Karren. “But it really is remarkable that it has already grown to surpass the amount of money spent in newspapers and magazines, and now only trails the total spend on television.”

The 100+ independent legal Internet Marketing Agency Owners that are affiliated with SearchMarketMe can personally testify that the importance of online marketing is growing at a rapid rate.

“I worked for 14 years in the commercial printing industry and I’ve seen gradual declines every year,” said Randy Cook, of iNet Solutions in Salt Lake City, Utah, who turned to SearchMarketMe for help in opening and operating his legal Internet marketing agency. “That’s why I left the industry. Online spending has a much brighter future!”

As the world keeps turning away from print media to Internet websites, it is critical that businesses establish a strong online marketing campaign.
“Advertising expenditures follow eyeballs,” said SearchMarketMe’s Director of Education, Will Rak. “More and more people are spending more and more time online now than they are reading newspapers and magazines, and so we’re seeing a natural migration away from print, to online marketing.”

And as online marketing continues to grow in popularity, so does the need for Internet marketing and search engine optimization assistance, which is where SearchMarketMe comes in.

“As a result of the major shift in expenditures into online marketing, we are continuing to field an increasing number of requests about our training and support program,” said Karren. “People who, like Randy Cook, see the change happening, and want to be in a position to grow with it by opening an Internet marketing agency.”

The webinar will focus on the importance of social media in creating a solid legal Internet marketing campaign. Topics will include discussions regarding Twitter and a comprehensive Question & Answer section for those who have any concerns.

“We’ve been using these webinars to really delve into specific social networks and explain how professionals and entrepreneurs can harness these services to facilitate effective small business Internet marketing. Twitter is an important social network to cover; in addition to being one of the largest, it is also among the most flexible, making it an asset for nearly every type of business owner,” said Sarah Mogin, Ajax Union’s social media and PR manager and host of the webinar.

The social media webinar will cover a broad range of legal Internet marketing strategies for use on Twitter that will help businesses attract customers both locally and nationally. Mogin will explain how businesses can use a single account for SEO, branding, and direct interaction with clients. She will also help attendees learn basic Twitter terms, such as the use of the ” ” and “#” symbols. Mogin will also discuss how to manage multiple company accounts for those with more experience with Twitter and will also run a contest. The webinar will conclude with questions from the attendees.

“It’s very important to us to address questions at the end of every session, both to help out specific attendees and to get a feel for which aspects of social media — and small business Internet marketing as a whole — our audience would like to see covered. In our first webinar, we had an attendee ask about Quora.com, which inspired us to feature Quora, Yahoo! Answers, and similar sites in our next free session,” said Mogin.

Next month, Ajax Union will be hosting two free webinars. One of the webinars will focus on blogging, and will take place on Feb. 9. The other will center on Google AdWords and will take place on Feb. 16.

Deiss’ team of legal Internet marketing experts is constantly researching and testing innovative online marketing strategies to see what works and what doesn’t. Now, the team has put all this information in a convenient web course at InfoMasteryProducts.com.

Not everyone knows how to run a successful legal Internet marketing campaign, especially smaller businesses that are just starting out. Even those that have basic knowledge don’t always have the time to take care of their own web marketing efforts. Deiss understands this and has dedicated nearly a quarter of a million dollars each month for his team to analyze and test different strategies for Internet marketing and is now making this information available so businesses can maximize their opportunities.

Already reaching max capacity, InfoMastery’s “Total Access Club” membership site has exceeded expectations with its popularity. However, eager businesses can be placed on a waiting list and will be notified if any membership spots become available.

Businesses can also try out InfoMastery’s “What’s Working Now” membership site, which teaches members how to use different strategies, like email lists, to increase traffic to their sites.

The “What’s Working Now” membership also includes three bonus recorded calls. The first bonus call has Frank Kern revealing how to use the power of “free” to create and improve an online business. The second call features Jeff Johnson blasting SEO myths, and shows members how to triple current search engine results. In the third call, John “The King” Alanis reveals his “9 Step Black Majic” profit system.

There is still availability for the “What’s Working Now” membership so those interested should subscribe today before maximum capacity is reached.

Digital Marketing Pulse has announced the launch of its new forum directed at new business owners to help them with their legal Internet marketing campaigns. The goal of the forum is to provide small businesses with information on how to run a successful online marketing effort and to offer feedback and advice to those trying to expand their business on the World Wide Web.

The forum is mostly designed for those who are just starting out in the business world and don’t have much of an idea where to begin or who to turn to for advice and support. Running a legal Internet marketing campaign is not easy, and takes a lot of time and dedication to ensure it is managed effectively.

New business owners face enough hardship trying to acquire new clients and build up their reputation. While online marketing exponentially increases their rate of success, many smaller businesses don’t know where to begin. This is where the forum comes in.

The Internet Marketing Forum provides many of the answers new business owners are searching for, offering proven techniques that will help them expand their company online at a low cost. The forum addresses topics such as business management and traffic generation, so business owners can learn about all the aspects of a successful legal Internet marketing effort.

The forum even includes a “Training Zone” complete with webinars and videos that offer information on social media and outsourcing.
The world of online marketing is expanding every day. With the help of the forum, business owners will be kept in the loop, learning about all the different strategies and tools that are available to maximize their efforts and attract traffic to their sites.

However, Digital Marketing Pulse knows that small businesses already have their hands full and cannot be spending a ton of money on online marketing strategies. For this reason, the company is offering a free 30-day trial for all customers that register before the end of February.

Sign up for the forum today at digitalmarketingpulse.com

Riverside, CA

FreeCustomWebsite.com is getting ready to launch Divine Bovine Jerky’s new, free eCommerce website.

“We are already so excited to launch the new Divine Bovine Jerky website. It’s going to be fresh, easy-to-use, and will look amazing,” said FreeCustomWebsite.com CEO Greg Trimble. “And now, we just can’t wait to expand on this opportunity to partner with a great product and provide Divine Bovine Jerky with our affordable internet marketing services.”

FreeCustomWebsite.com is an innovative legal internet marketing services company that provides free website design to small businesses. The company offers free services under the belief that as the companies grow, they will soon be in need of more advanced marketing services, such as search engine optimization (SEO), social media marketing, and others, and will then come back to the company for those services.

While some might think this is a great risk, FreeCustomWebsite.com’s tactics have paid off, and Divine Bovine Jerky is the perfect example.

“Divine recognized that having an awesome website isn’t enough. You need to be able to market to and reach new customers,” said Trimble. “A website that nobody knows about is worthless. To run a successful online business, you need to invest in your website, market it, and continue to add and develop quality products and services.”

Unfortunately though, some of the costs of legal internet marketing are out of the range for small businesses that are just starting out. Although at first they offer free services, Trimble says the company also provides very affordable online marketing services that can fit any budget.

“Our customers have loved their free websites, but they know they need to market their website if they’re serious about growing their business. So, when a business like Divine Bovine Jerky comes to us looking to market their website, we are going to analyze their needs, potential mediums to market to, budget, and industry and then provide them with the most affordable, cost-efficient solution available,” added Trimble. “We believe in our small businesses like Divine Bovine Jerky and we’re happy to partner with them and help them grow.”

MANASSAS, VA

Affordable Web Design and Marketing Inc. (AWD) is considering year 13 to be a very lucky one. The company, which is comprised of skilled legal internet marketing experts, has offered exceptional services to both small and large businesses to help them develop their websites in order to attract more clients and improve revenue.

Since being founded in 1998 by CEO Lewis Yildirimturk, AWD has offered clients top of the line SEO services, including e-commerce solutions, copywriting, pay-per-click marketing, link building, reputation management and many more services. Now, the company is exited to transition into the next phase of innovative online marketing services by offering social media integration packages.

However, as Yildirimturk knows, social media marketing is not something that can be thrown together overnight. It requires careful planning to ensure its successful execution.

“While some NOVA Internet marketing companies are throwing everything into Facebook and Twitter, you need extensive market research before going that route. Social media is a great “word-of-mouth” tool that can drive traffic to your website, but there are so many variables and uncontrollable aspects to it that it shouldn’t be the only strategy for businesses here in Virginia. Internet marketing is complex and constantly changing, and companies need a carefully researched ratio between social media and maintaining a home website,” he explained.  “Businesses need a certified Internet marketing consultant to help them navigate the NOVA Internet marketing landscape to strike the right balance and get the most return on their Internet marketing investment.”

According to Yildirimturk, AWD spends a lot of time researching the latest strategies to ensure clients maximize their social media marketing opportunities. He advises clients to never concentrate on just one aspect of online marketing to develop their sites, and to have a more well-rounded approach to their legal internet marketing campaigns to ensure the best possible results.

By combining multiple SEO techniques and strategies together, AWD provides competitive legal internet marketing services to clients that will ensure their businesses boom.

The president of SearchMarketMe, Boyd Karren, asked Hawker about what it’s like to be a new Agency Owner and to discuss the support he receives from the Agency Owner Network. He also asked Hawker what advice he gives people who come to him with questions about the SearchMarketMe opportunity.

“I definitely enjoy the ability to help businesses open up doors that they probably have not thought of before,” said Hawker. “A lot of businesses that I have spoken with have heard of online marketing, they’ve even dabbled with it a little bit, but I think what I really enjoy is just the ability to open up their eyes, give them insight into the industry and the powerful possibilities that can come their way through strong online marketing efforts.”
SearchMarketMe, LLC is a Seattle -based organization that helps and trains individuals interested in opening and operating their own legal internet marketing agencies around the world.

In order to expand his legal internet marketing knowledge, Hawker turns to his fellow Agency Owners in the SearchMarketMe Network, and participates in online discussions and weekly conference calls.

“Being part of the [Agency Owner] Facebook group is an example of where there are bits of education to picked up on a daily basis through just paying attention to what’s happening in the group. In addition, the weekly Marketing Masters calls are well worth the hour spent, to collaborate with other Agency Owners,” he added.

Following the incredible success he’s had with his legal internet marketing agency, Hawker is already serving on the SearchMarketMe Evaluation Board, helping others who are interested in opening their own online marketing agencies through SearchMarketMe.

“They ask the same questions I asked when I was investigating this opportunity,” said Hawker. “What I tell them about SearchMarketMe is, that if you want to get into this business, and you want to get into it efficiently, and effectively, with a strong support group, then you’re at the right spot. That’s the bottom line.”

SOPA was initially proposed as a way to stop online piracy. The act expands the authority of the government to take down and censor certain content that is seen as malicious or illegal. In reality, the criteria for taking down sites is pretty loose, and this means that several businesses that rely heavily on their legal internet marketing campaigns could see the end of their era.

Among those who would be affected by SOPA are businesses with websites, entrepreneurs, content writers, publishers, legal internet marketing agencies, and other similar businesses – basically the majority of the working population.

Search engines such as Google have been working hard to prevent piracy on their own. Through algorithm changes and general rules that would cause a pirate to get taken off the web, the internet has been running pretty darn well without the need for government interference.

Although the fundamental aim of the bill is to stop and prevent piracy – and who wouldn’t want that? – the extent of its reach will harm innocent web sites and users around the country. A copyrighter can claim that your website contains plagiarized content and a judge could automatically shut your site down, without further investigation. You would pretty much get black listed and search engines would remove you from their listings and you can of course say goodbye to e-commerce because payment processing companies would not be allowed to work with you.

What’s worse is that the alleged plagiarized content may not even pertain to the actual site. Any comment that is left on your site that an authority deems as plagiarized or illegal in some shape or form will penalize your entire site, even if you had nothing to do with it.

The internet is the vastest mode of communication we have in the world. Censoring it is akin to censoring freedom. If you are against SOPA and what it stands for, fight for your rights and protest against the bill today.

The company, which provides compliance and repayment services, announced the campaign today. TaxMasters has clients located across the country and while the company already has a legal internet marketing strategies in place, it intends on optimizing its marketing campaign, examining which cities and states offer it the maximum revenue dollars per customer to modify their approach and improve services.

“Launching this initiative is a very important part of maximizing the efficiency of our marketing efforts for 2012. Because we provide services across the nation and internet advertising makes up a significant piece of our overall marketing budget, it is critical that we geographically optimize our ad campaigns to increase revenue as much as possible. We are currently performing detailed analysis of where we are achieving the best results from our internet advertising efforts and will immediately shift our ad spend to promote the fastest growth possible,” said TaxMasters’ CEO, Patrick Cox.

Any business or individual that has a website needs to make sure it is optimized for their target audience in order to ensure the greatest return on investment. With legal internet marketing tools like search engine optimization (SEO), e-commerce solutions, pay-per-click advertising and many others that help businesses succeed, it’s no wonder TaxMasters wants to take advantage of these resources in order to expand and better serve its clientele.

TaxMasters, Inc. is the first publicly traded tax representation firm in the United States. Created in 2001 by Patrick Cox, the Houston, Texas-based company offers assistance to taxpayers across the country who are in need of help with tax matters and debt.

Among its many services, TaxMasters offers customers IRS consultations, assitance with tax return prep, settlement analysis, and many others. They are especially busy this time of year, so those in need of assistance from a trusted and respected business should contact TaxMasters via the web at www.txmstr.com.