Advertising is a form of communication that pursues potential customers to purchase or consume a product or service. Over years there have been several mediums of advertising introduced like Television, Radio, Cinema, Magazines, Newspapers, Video Games, Carrier Bags & most important Internet.
With millions of people turning to Internet for any kind of query, doubt, shopping & advertising. The advertising through Internet has proven to be a huge success. It not only targets the relevant audiences but also helps to keep a track on visitors & conversions.
Not only these, there are several other benefits of Internet Marketing like:
- Internet Marketing requires a low budget: If any firm decides to go for advertisement through PPC, they might require a spending budget but if you opt for Seo Optimization, there’s hardly any investment. Hence, will low budget, the business can reach more audiences as compared to traditional method of advertising.
- Internet Marketing has huge audience: Whether its advertising through email marketing or through big creative banners on the top / bottom of your favorite website. Advertising through Internet has added creativity & innovation
Though there are benefits of online advertising. It has several restrictions as well.
Online advertising is under development phase and hence there exist couple of restrictions like limited space for advertising. On Online Your browser may not support display of this image.advertising, the firms have to concentrate more on whatever comes on the screen and try to get the maximum out of it. The best example for this can be those catchy images and advertisement messages that appear on the top of a web page. Those are specifically known as banner advertisements. Through banner advertising, we can buy available space & advertise in the available space.
To conclude, online advertising will always be one of the most preferred options as it helps the companies to track & measure their efforts & eventually optimize them to ensure better results.